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The firm will make the most profits if it produces the quantity of output at which


A) marginal cost equals average cost.
B) profit per unit is greatest.
C) marginal revenue equals total revenue.
D) marginal revenue equals marginal cost.

E) None of the above
F) A) and B)

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In the long-run equilibrium of a market with free entry and exit, if all firms have the same cost structure, then


A) marginal cost exceeds average total cost.
B) the price of the good exceeds average total cost.
C) average total cost exceeds the price of the good.
D) firms are operating at their efficient scale.

E) A) and D)
F) All of the above

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Because the goods offered for sale in a competitive market are largely the same,


A) there will be few sellers in the market.
B) there will be few buyers in the market.
C) only a few buyers will have market power.
D) sellers will have little reason to charge less than the going market price.

E) None of the above
F) All of the above

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Table 14-14 The following table presents cost and revenue information for Bob's bakery production and sales. Table 14-14 The following table presents cost and revenue information for Bob's bakery production and sales.   -Refer to Table 14-14. At what quantity will Bob maximize his profit? A) 5 units B) 6 units C) 7 units D) 8 units -Refer to Table 14-14. At what quantity will Bob maximize his profit?


A) 5 units
B) 6 units
C) 7 units
D) 8 units

E) A) and D)
F) A) and C)

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When the process of entry and exit has ended in a competitive market, are firms' profits positive, negative, or zero?

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At the end of the en...

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When entry and exit behavior of firms in an industry does not affect a firm's cost structure,


A) the long-run market supply curve must be horizontal.
B) the long-run market supply curve must be upward-sloping.
C) the long-run market supply curve must be downward-sloping.
D) we do not have sufficient information to determine the shape of the long-run market supply curve.

E) B) and D)
F) A) and B)

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Table 14-6 The following table presents cost and revenue information for a firm operating in a competitive industry. Table 14-6 The following table presents cost and revenue information for a firm operating in a competitive industry.   -Refer to Table 14-6. What is the average revenue when 4 units are sold? A) $60 B) $120 C) $125 D) $197 -Refer to Table 14-6. What is the average revenue when 4 units are sold?


A) $60
B) $120
C) $125
D) $197

E) B) and C)
F) None of the above

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Figure 14-3 Suppose a firm operating in a competitive market has the following cost curves: Figure 14-3 Suppose a firm operating in a competitive market has the following cost curves:   -Refer to Figure 14-3. If the market price is $6, what is the firm's short-run economic profit? A) $0 B) $12 C) $15 D) $18 -Refer to Figure 14-3. If the market price is $6, what is the firm's short-run economic profit?


A) $0
B) $12
C) $15
D) $18

E) B) and D)
F) A) and B)

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Scenario 14-4 The information below applies to a competitive firm that sells its output for $40 per unit. • When the firm produces and sells 150 units of output, its average total cost is $24.50. • When the firm produces and sells 151 units of output, its average total cost is $24.55. -Refer to Scenario 14-4. How does the firm's marginal revenue (MR) compare to its marginal cost (MC) when it increases its output from 150 units to 151 units?


A) MR exceeds MC by $7.95.
B) MR exceeds MC by $11.05.
C) MC exceeds MR by $11.05.
D) MC exceeds MR by $13.50.

E) All of the above
F) A) and B)

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A competitive firm's short-run supply curve is part of which of the following curves?


A) marginal revenue
B) average variable cost
C) average total cost
D) marginal cost

E) B) and C)
F) C) and D)

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Firms operating in perfectly competitive markets produce an output level where marginal revenue equals marginal cost.

A) True
B) False

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Table 14-15 Table 14-15   -Refer to Table 14-15. What is the lowest price at which this firm would operate in the short run? A) $3. B) $4. C) $5. D) $6. -Refer to Table 14-15. What is the lowest price at which this firm would operate in the short run?


A) $3.
B) $4.
C) $5.
D) $6.

E) A) and B)
F) A) and C)

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​Table 14-17 The table below shows the price and cost information for a firm that operates in a perfectly competitive market. ​Table 14-17 The table below shows the price and cost information for a firm that operates in a perfectly competitive market.   -​Refer to Table 14-17. The marginal cost of the fourth unit is A) ​$28. B) ​$32. C) ​$5. D) ​$7. -​Refer to Table 14-17. The marginal cost of the fourth unit is


A) ​$28.
B) ​$32.
C) ​$5.
D) ​$7.

E) B) and C)
F) A) and B)

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Suppose a firm in a competitive market produces and sells 8 units of output and has a marginal revenue of $8. What would be the firm's total revenue if it instead produced and sold 4 units of output?


A) $4
B) $8
C) $32
D) $64

E) A) and D)
F) B) and C)

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Who is a price taker in a competitive market?


A) buyers only
B) sellers only
C) both buyers and sellers
D) neither buyers nor sellers

E) A) and C)
F) A) and B)

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A popular resort restaurant will maximize profits if it chooses to stay open during the less-crowded "off season" when its total revenues exceed its variable costs.

A) True
B) False

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For a certain firm, the 100th unit of output that the firm produces has a marginal revenue of $11 and a marginal cost of $10. It follows that the


A) production of the 100th unit of output increases the firm's profit by $1.
B) production of the 100th unit of output increases the firm's average total cost by $1.
C) firm's profit-maximizing level of output is less than 100 units.
D) production of the 101st unit of output must increase the firm's profit by more than $1.

E) None of the above
F) A) and B)

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Figure 14-1 Suppose that a firm in a competitive market has the following cost curves: Figure 14-1 Suppose that a firm in a competitive market has the following cost curves:   -Refer to Figure 14-1. If the market price is $5.00, the firm will earn A) positive economic profits in the short run. B) negative economic profits in the short run but remain in business. C) negative economic profits and shut down. D) zero economic profits in the short run. -Refer to Figure 14-1. If the market price is $5.00, the firm will earn


A) positive economic profits in the short run.
B) negative economic profits in the short run but remain in business.
C) negative economic profits and shut down.
D) zero economic profits in the short run.

E) All of the above
F) A) and C)

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Which of the following expressions is correct for a competitive firm?


A) profit = (quantity of output) x (price - average total cost)
B) marginal revenue = (change in total revenue) /(quantity of output)
C) average total cost = total variable cost/quantity of output
D) average revenue = (marginal revenue) x (quantity of output)

E) B) and D)
F) None of the above

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In a shopping mall in a large city, the Rudolph the Reindeer store sells only merchandise for the Christmas holiday season. Most of the store's revenue and profit are attributable to the months of October, November, and December. However, the store is open throughout the year. If the owner of the store is rational, what criterion does he or she use in deciding to keep the store open year-round?

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The owner has determined that ...

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