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Forgetting that is caused by "encoding failure" means that the information:


A) has been replaced or interfered with by a previous memory.
B) has been destroyed through the misinformation effect.
C) cannot be retrieved because it has undergone the process of decay.
D) cannot be retrieved because it was never encoded into long- term memory in the first place.

E) B) and D)
F) A) and C)

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According to the working memory model developed by British psychologist Alan Baddeley, the "visuospatial sketchpad" isthe component that is specialized for spatial or visual material,such as remembering the layout of a room or city.

A) True
B) False

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On September 12, 2001, psychologists Jennifer Talarico andDavid Rubin (2003) had Duke University students complete questionnaires about how they learned about the terroristattacks against the United States on the previous day. For comparison, students also described some ordinary event thathad occurred in their lives at about the same time, such asgoing to a sporting event. Students were then randomly assigned to a follow-up session either 1 week, 6 weeks, or 32 weeks later. This research study was designed to:


A) replicate Hermann Ebbinghaus's classic research on forgetting.
B) determine how rapidly memory consolidation occurred for emotionally charged events versus ordinary, everyday events.
C) determine if there are cross-cultural differences in the memory of national events versus ordinary events.
D) investigate whether flashbulb memories are more likely than ordinary memories to be accurate and consistent over time.

E) B) and D)
F) B) and C)

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Merely repeating information over and over is called _____while focusing on the meaning of the information is called_____.


A) clustering; chunking
B) chunking; clustering
C) elaborative rehearsal; maintenance rehearsal
D) maintenance rehearsal; elaborative rehearsal

E) All of the above
F) B) and D)

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Spacing your study sessions is to _____ as cramming the night before is to _____.


A) elaborative rehearsal; maintenance rehearsal
B) massed practice; distributed practice
C) serial position effect; proactive interference
D) distributed practice; massed practice

E) B) and D)
F) None of the above

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H.M. was able to supply a limited amount of biographical information about people who had become famous since his surgery, including John

A) True
B) False

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Why did Karl Lashley fail to uncover the area of the rat'sbrain in which the memory trace of the maze was stored or located?


A) Memory could not be studied with the relatively crude and simplistic methods that Lashley used in the early 1900s.
B) A rat's memory for maze running is a classically conditioned response and is not localized in one area of the brain, such as the cortex or cerebellum.
C) Lashley was looking in the cerebral cortex for the memory trace, when he should have been looking in the cerebellum.
D) A rat's memory for maze running is not a single memory but a complex set of interrelated memories involving information from multiple senses and is distributed throughout the brain and not localized in the cortex.

E) A) and B)
F) None of the above

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For most people, déjà vu experiences probably involve the common memory processes of source amnesia and inattentional blindness.

A) True
B) False

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When your short-term memory store is filled to capacity, new information displaces currently held information.

A) True
B) False

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For his Eastern history class, Hamilton had to memorize alengthy list of Chinese emperors. To do so, he imagined each of them sitting in a chair in a different room of his familyhome. Hamilton was using a technique called:


A) the peg-word method.
B) the method of loci.
C) the misinformation effect.
D) imagination inflation.

E) All of the above
F) A) and C)

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According to the working memory model developed by British psychologist Alan Baddeley, the "central executive" controlsattention, integrates information, and manages the activities ofthe phonological loop and visuospatial sketchpad.

A) True
B) False

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From studies of other human patients with similar kinds of brain damage, it is clear that the memory impairments experienced by H.M. are highly unusual.

A) True
B) False

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Short-term memory is often referred to as _____ memory.


A) working
B) sensory
C) episodic
D) source

E) A) and D)
F) A) and C)

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Mood congruence is an encoding specificity phenomenon in which a given mood tends to evoke memories that are consistent with that mood.

A) True
B) False

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Sensory memory allows you to hear a series of musical notesas a melody.

A) True
B) False

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The critical factor in the context effect is the influence of:


A) distributed memory traces.
B) imagination inflation.
C) external environmental cues.
D) schemas versus scripts.

E) B) and C)
F) A) and D)

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The Culture and Human Behavior box featured a study by developmental psychologist Qi Wang, who compared the earliest memories of European American college students and Taiwanese and Chinese college students. Wang found that the earliest memories of the Taiwanese and Chinese college students:


A) occurred much later than the memories of European American college students.
B) occurred at about the same age as the memories of European American college students.
C) occurred much earlier than the memories of European American college students.
D) were almost identical in content to European American college students' memories.

E) B) and C)
F) All of the above

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Information can be held in short-term memory for about 20 seconds.

A) True
B) False

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The typical sequence of behaviors or actions at a commonevent, such as checking out at a grocery store or going to the movies, is a particular type of schema that psychologists call ascript.

A) True
B) False

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Keisha is determined to ace her microbiology final. Which ofthe following strategies would be LEAST likely to improve her memory for the material covered in her microbiology textbook?


A) outlining the chapter information in a way that shows how information is related
B) going without sleep the night before the exam and studying right up until she takes the test
C) using the photographs and diagrams in the text to help create visual memories of the material
D) spending extra time on material in the middle of the chapter

E) A) and C)
F) C) and D)

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