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Companies use blogs only for public and customer relations.

A) True
B) False

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Social networking sites enable businesses to connect with customers and employees, share company news, and exchange ideas.

A) True
B) False

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Wikis promote crowdsourcing and reduce document version confusion.

A) True
B) False

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All of the following are reasons businesses use social networking except


A) to avoid legal challenges and issues.
B) to exchange ideas.
C) to share company news.
D) to connect with customers and employees.

E) B) and C)
F) A) and D)

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TED Talks are a popular example of podcasts. TED refers to


A) Teaching Educators to Make a Difference.
B) Teamwork, Education, and Drive.
C) Technology, Education, and Design.
D) the first name of the organization's founder.

E) A) and C)
F) B) and C)

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E-mail is appropriate for short, informal messages that request information and respond to inquiries.

A) True
B) False

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Because Maya knows that the most important part of an e-mail message is the subject line, she should


A) avoid using verbs.
B) use ALL CAPS to grab the reader's attention.
C) adjust the subject line if the topic changes after repeated replies.
D) limit her phrasing to three words for conciseness.

E) None of the above
F) B) and C)

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What is the current advice on the use of a greeting on business e-mail?


A) Omit greetings because they make an e-mail appear too casual.
B) Add a greeting only when forwarding an e-mail with a lengthy header.
C) Don't waste precious digital space on the nonessential keystrokes of a greeting or salutation.
D) Begin with a greeting to provide a visual cue and to show friendliness.

E) B) and C)
F) A) and D)

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One of the prominent business uses of blogs is to provide up-to-date company information to the press and the public.

A) True
B) False

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The opening of a blog should


A) identify a need and propose to solve the problem.
B) include a call to action.
C) provide examples, quotations and testimonials, or statistics.
D) include your name and title.

E) None of the above
F) B) and D)

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A

Which of the following is the most appropriate closing for an e-mail message or memo?


A) Please submit your report by August 1 so that the information can be presented at the seminar.
B) Please let me know if I may be of further assistance.
C) Thank you in advance for answering my questions.
D) It's been great talking with you.

E) None of the above
F) A) and C)

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A

Three Ways to Improve Your Resume  is an effective title for a blog post.

A) True
B) False

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True

The use of  ALL-CAPS for phrasing in an e-mail message is often read as


A) positive emphasis.
B) deadline oriented.
C) shouting.
D) humor or sarcasm.

E) A) and D)
F) A) and C)

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Memos should be organized directly by conveying the main idea first.

A) True
B) False

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One advantage of a wiki is that it promotes ____________, which is the practice of tapping into the combined knowledge of an online community to solve problems and complete assignments.

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All of the following statements about social networking are accurate except


A) the majority of Fortune 500 companies now use social networking.
B) only teenagers use social networking sites to communicate with others.
C) social networking sites are used by some companies to recruit potential employees.
D) many businesses have found that the Facebook model can be adapted to their own internal networks.

E) None of the above
F) A) and B)

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Guide words in an e-mail message or memo include  To,  From, Date, and ___________________.

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Twitter is very popular for personal use with employees under age thirty-five, but businesses have not yet found positive business applications for this digital communication tool.

A) True
B) False

Correct Answer

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What advice should you follow when using down-editing to reply to an e-mail message?


A) Do not include a courteous opening with your reply message.
B) Avoid the use of different colors when inserting your comments.
C) Delete the sender's message header, signature, and all unnecessary parts.
D) Add a comment after every sentence in the original message.

E) A) and D)
F) B) and D)

Correct Answer

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Although the term  podcasting  has caught on, a more accurate term when it applies to video content  is


A) broadcasting
B) vcasting
C) webcasting
D) viewcasting

E) A) and B)
F) All of the above

Correct Answer

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