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Which of the following sentences is not a parallel step in this set of instructions?


A) List the required education, work experience, and technical skills in Section 2.
B) Contact the director of human resources to obtain a job-posting identification number.
C) Placing age or gender preference in the candidate qualifications section creates legal jeopardy.
D) Identify the division, department, and supervising agent for this position in Section 3.

E) All of the above
F) A) and B)

Correct Answer

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When you expect the receiver of your claim message to agree with your claim, you should use the direct strategy.

A) True
B) False

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Courtney is getting married and is trying to gather information about the banquet facilities of a potential venue in Las Vegas. She has lots of questions and decides to write a routine informational message. How should she present these questions in her message?


A) As a separate enclosure
B) In a bulleted or numbered list in the body of her message
C) In paragraph form in the body of her message
D) In a follow-up e-mail

E) A) and D)
F) None of the above

Correct Answer

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Thank you for your cooperation Β is an effective sentence for the closing paragraph of an information-request message.

A) True
B) False

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Joaquin will use the three-step writing plan for his claim message. In the body of the message, Joaquin will


A) assume the company understands his request without explanation.
B) use emotional language to show how upset he is about the situation.
C) assume the company purposely tries to cheat its customers.
D) identify enclosed copies of all pertinent documents.

E) B) and C)
F) A) and D)

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In which of the following situations should you send a letter instead of an e-mail message?


A) You are planning a sales team meeting.
B) You are asking leading members of the community to contribute to a fundraising event to improve local parks.
C) You are inviting employees to the annual sales seminar.
D) You are reminding employees of Friday's divisional meetings.

E) B) and D)
F) A) and C)

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Which of the following is an effective opening for a routine request message?


A) Please answer the following questions about your Web services.
B) My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.
C) I recently read an article about your firm in the local newspaper.
D) Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.

E) B) and C)
F) A) and D)

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Which of the following statements best describes the use of letters, e-mails, and memos in businesses today?


A) Businesses use memos to deliver positive messages internally and externally, but they use formal business letters to deliver negative messages.
B) E-mail delivers most internal communication, hard-copy memos deliver most external communication, and letters communicate only legal issues.
C) Despite the popularity of e-mail, in certain situations letters remain the preferred channel of communication for delivering messages outside an organization.
D) Businesses today use e-mail, memos, and letters interchangeably for all audiences, purposes, and messages.

E) B) and C)
F) All of the above

Correct Answer

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Minimizing I when praising others to a good way to ensure that your message is


A) specific.
B) selfless.
C) spontaneous.
D) sincere.

E) All of the above
F) C) and D)

Correct Answer

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Readers tend to look at the body of a message before the opening and closing.

A) True
B) False

Correct Answer

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Which of the following would show confidence in the closing of an adjustment message?


A) suggesting a new product or service.
B) writing with a positive tone.
C) mentioning the product in a favorable light.
D) All answer choices are correct.

E) B) and D)
F) All of the above

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Instructions should be written in steps using the ___________________ (command)mood.

Correct Answer

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Social media experts advise that consumers exhaust all other options for complaints with a company before venting online.

A) True
B) False

Correct Answer

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Which of the following is not a goal when writing adjustment messages?


A) To gain the confidence of the customer
B) To verify the honesty of the customer's claim
C) To rectify the wrong
D) To promote future business and goodwill

E) A) and C)
F) A) and D)

Correct Answer

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Use a direct organizational pattern in an adjustment message granting a claim.

A) True
B) False

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Direct-mail letters remain a powerful tool to promote services and products and, in turn, boost sales.

A) True
B) False

Correct Answer

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Which of the following statements about claims is most accurate?


A) If you expect that your claim will be granted, a letter or e-mail message is not necessary.
B) Businesses will probably take a claim letter more seriously than an e-mail message or a telephone call.
C) All claim messages should be written using the indirect strategy.
D) Smart businesses dislike receiving claim messages because it means they did something wrong.

E) A) and C)
F) A) and D)

Correct Answer

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The _____________________ of a direct reply letter generally refers in abbreviated form to previous correspondence and/or summarizes an earlier message.


A) body
B) subject line
C) closing
D) attachment

E) C) and D)
F) A) and B)

Correct Answer

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The conclusion of a response message should


A) avoid repeating the information provided or referring to its use.
B) include familiar expressions such as "If I may be of further assistance, please don't hesitate to call me."
C) provide specifics if further action is required.
D) omit the sender's name to avoid legal liability.

E) None of the above
F) B) and C)

Correct Answer

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In responding positively to a claim, begin the message with


A) information promoting other products.
B) the good news that you are complying with the customer's request.
C) an explanation of the reasons the request is granted.
D) a reminder of the problem.

E) A) and B)
F) A) and C)

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