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What are the four parts of the AIDA strategy for writing sales messages?


A) Audience, investigate, develop, analysis
B) Aggressive, indirect, direct, assertive
C) Analyze, interpret, define, adapt
D) Attention, interest, desire, action

E) A) and B)
F) A) and C)

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Write an improved opening sentence  to the following  adjustment letter responding to a claim. We are extremely saddened to learn of the unfortunate failure of your TravelerXtra smartphone, and we apologize for any inconvenience it has caused you. Although company policy typically prevents us from offering a total replacement at no cost to you for defective products, we'll make an exception in your case. Therefore, we have enclosed a voucher for a new TravelerXtra smartphone that you can take to our store nearest you.

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​ Enclosed is a voucher to pur...

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Which of these statements would best explain your qualifications in the body of a cover message? ​


A) I am a qualified and fully certified criminologist.
B) Training in crisis prevention and emergency response has prepared me to serve and protect your community at the River Valley Campus.
C) You need a licensed criminologist, and I meet those qualifications.
D) With my bachelor's degree from Luther College, I am well-prepared and eager to apply my knowledge in criminology.

E) A) and B)
F) None of the above

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Which of the following sentences avoids clichés, trite phrases, and buzzwords?


A) Enclosed please find my résumé.
B) Our committee will analyze the proposals on Monday.
C) Finding an acceptable solution will be easier said than done.
D) This new paradigm shift will impact all employees.

E) A) and B)
F) C) and D)

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If you expect your reader to readily agree with your straightforward claim, use the direct organizational strategy.

A) True
B) False

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Most people are good listeners.

A) True
B) False

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Write an improved opening sentence  for the following claim letter  requesting an exchange of a smartphone still under warranty. My TravelerXtra smartphone was purchased from your online store on September 15, 2014, for your attractive price of $228.88 plus $24.48 shipping and handling with no service contract required. I have used my TravelerXtra for business texting, e-mailing, and phoning ever since, which was exactly what I needed it to do. Yesterday my TravelerXtra shut itself down out of the blue, and I can't use it for anything. Now I'm without a business tool and over $250, which makes me feel ripped off because I received only one month of service from this phone. When I tried to exchange it at one of your land-based stores, the clerk told me, "No way, dude. You buy online, you fly online." Now what?

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​ Please authorize the exchang...

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Sharing information with others is an effective reason to schedule a meeting.

A) True
B) False

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As a manager, Kelly must communicate to her employees some bad news that will likely upset them.  What is the best advice for her to follow when communicating this bad news? ​


A) Let her employees learn of the bad news through the media.
B) Ask her employees their feelings about the bad news immediately after she has presented it.
C) Practice what she is going to say.
D) Wait to deliver the bad news until a Friday afternoon so that employees have an opportunity to process the bad news.

E) B) and D)
F) C) and D)

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The introduction of a presentation should include all of the following except ​


A) an attention-getting device that gets the audience involved.
B) a preview of the main points to be discussed in the body of the speech.
C) explanations and details of each of the main points.
D) a personal credibility statement.

E) B) and C)
F) A) and B)

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Most jobs today are found through referrals and person-to-person contacts.

A) True
B) False

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You should strive to write paragraphs with eight or fewer printed lines.

A) True
B) False

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Which of the following represents an informal writing style?


A) James, Deloitte, and Wilts, Inc., after extensive review of references and credentials of contractors, has elected to contract with Peck Builders for the new office complex.
B) We selected Peck Builders as general contractor for our new office complex.
C) After conducting an exhaustive search of building design elements and cost-efficiency data, the company has verified the qualifications of Peck Builders.
D) The findings validate the imperative of selecting a fully qualified and bonded contractor for the new building venture of James, Deloitte, and Wilts, Inc.; that contractor is Peck Builders.

E) A) and D)
F) A) and C)

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A negative-news message that is organized indirectly should begin with a buffer.

A) True
B) False

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Communicators in high-context cultures (such as those in China, Japan, and Arab countries)tend to be intuitive, contemplative, and group oriented.

A) True
B) False

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The richest communication channel is e-mail.​

A) True
B) False

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Which of the following subject lines for an e-mail or memo would be most effective?


A) Important
B) Task force meeting
C) Task Force Meeting March 18
D) Please attend

E) B) and C)
F) A) and C)

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Active-voice verbs are preferred in business writing.

A) True
B) False

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List and briefly describe two advantages of teams.

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Students should list and briefly describ...

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