Question 1

____________________ describes technical or specialized terms within a field.

Accepted Answer

The answer of ____________________ describes technical or specialized terms within...

Question 2

Business writing should be purposeful. In this context purposeful can best be defined as

Accepted Answer

A)   presenting ideas clearly and concisely.
B)   concentrating on the receiver's perspective instead of your own.
C)   solving problems and conveying information.
D)   getting your audience to believe and accept your message.E) B) and D)
F) None of the above

Question 3

Business messages should use positive language rather than negative language. Positive language

Accepted Answer

A)   has no effect on the tone of a message.
B)   conveys less information than negative language.
C)   grants the reader all requests or demands.
D)   tells what is and what can be done.E) A) and D)
F) None of the above

Question 4

In order to be an effective writer, you must follow the three phases of the writing process in sequence, moving from Phase 1 to Phase 2 to Phase 3 in order.

Accepted Answer

A) True 
 B)False

Question 5

____________________ is the process of creating a message that suits your audience.

Accepted Answer

The answer of ____________________ is the process of creating a...

Question 6

The medium over which the message travels is called the channel.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is not an element of the communication process?

Accepted Answer

A)   Forming an idea
B)   Selecting a communication channel
C)   Displaying empathy
D)   Providing feedbackE) None of the above
F) A) and D)

Question 8

Marketing Director Schultz must inform the board of directors that customers are not responding positively to the company's new advertising campaign. Which of the following sentences would be the most appropriate wording for the marketing director to use in her message to the board of directors?

Accepted Answer

A)   Our customers are ripping on our new ads, even though we know these ads rock!
B)   Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it.
C)   We have received reports from customers about our new ads.
D)   It has come to my attention that our customers have denigrated the strategic implementation of our new ad campaign.E) None of the above
F) All of the above

Question 9

Business writing should be economical. In this context economical can best be defined as

Accepted Answer

A)   presenting ideas clearly and concisely.
B)   concentrating on the receiver's perspective instead of your own.
C)   solving problems and conveying information.
D)   getting your audience to believe and accept your message.E) A) and D)
F) A) and C)

Question 10

In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and

Accepted Answer

A)   evaluate for effectiveness.
B)   assess the cost of the selected delivery channel.
C)   solve the problem.
D)   forward the document to the publishing department.E) A) and D)
F) B) and C)

Question 11

Experts say that writers should spend the most time in the ____ stage of the writing process.

Accepted Answer

A)   prewriting
B)   drafting
C)   revising
D)   thinkingE) A) and D)
F) A) and C)

Question 12

Business messages are most effective if they convey an informal, conversational tone.

Accepted Answer

A) True 
 B)False

Question 13

The verbal and nonverbal responses from a receiver are called __________.

Accepted Answer

The answer of The verbal and nonverbal responses from a...

Question 14

The active voice is generally preferred in business writing.

Accepted Answer

A) True 
 B)False

Question 15

To emphasize the "you" view in e-mail messages, you must avoid any phrases that include the "I/we" view such as I'm happy or We're delighted.

Accepted Answer

A) True 
 B)False

Question 16

Communication is defined as "the transmission of information and meaning from one individual or group to another." The crucial element of this definition is

Accepted Answer

A)   transmission.
B)   information.
C)   meaning.
D)   individual.E) A) and D)
F) A) and C)

Question 17

According to writing experts, approximately what percentage of time should you spend on the prewriting phase of a business message?

Accepted Answer

A)   90 percent
B)   50 percent
C)   25 percent
D)   5 percentE) B) and C)
F) B) and D)

Question 18

You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?

Accepted Answer

A)   Amount and speed of feedback and interactivity required
B)   Cost of the channel
C)   Confidentiality and sensitivity of the message
D)   Your competitors' channel useE) A) and D)
F) B) and C)

Question 19

During the second phase of the writing process, you conduct research,

Accepted Answer

A)   clarify the audience demographics, and edit word choices.
B)   anticipate audience reaction, and adapt the message.
C)   organize ideas, and compose the message.
D)   evaluate message effectiveness, and revise as needed.E) A) and D)
F) None of the above

Question 20

Jargon should never be used in business writing.

Accepted Answer

A) True 
 B)False

Exam 2: Planning Business Messages

Which of the following is not an element of the communication process?

Correct AnswerverifiedShow Answer

Business writing should be economical. In this context economical can best be defined as

Correct AnswerverifiedShow Answer

____________________ is the process of creating a message that suits your audience.

Correct AnswerverifiedShow Answer

In order to be an effective writer, you must follow the three phases of the writing process in sequence, moving from Phase 1 to Phase 2 to Phase 3 in order.

Correct AnswerverifiedShow Answer

____________________ describes technical or specialized terms within a field.

Correct AnswerverifiedShow Answer

The verbal and nonverbal responses from a receiver are called __________.

Correct AnswerverifiedShow Answer

Experts say that writers should spend the most time in the ____ stage of the writing process.

Correct AnswerverifiedShow Answer

According to writing experts, approximately what percentage of time should you spend on the prewriting phase of a business message?

Correct AnswerverifiedShow Answer

In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and

Correct AnswerverifiedShow Answer

Marketing Director Schultz must inform the board of directors that customers are not responding positively to the company's new advertising campaign. Which of the following sentences would be the most appropriate wording for the marketing director to use in her message to the board of directors?

Correct AnswerverifiedShow Answer

The active voice is generally preferred in business writing.

Correct AnswerverifiedShow Answer

You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?

Correct AnswerverifiedShow Answer

During the second phase of the writing process, you conduct research,

Correct AnswerverifiedShow Answer

Jargon should never be used in business writing.

Correct AnswerverifiedShow Answer

Communication is defined as "the transmission of information and meaning from one individual or group to another." The crucial element of this definition is

Correct AnswerverifiedShow Answer

Business messages are most effective if they convey an informal, conversational tone.

Correct AnswerverifiedShow Answer

Business messages should use positive language rather than negative language. Positive language

Correct AnswerverifiedShow Answer

Business writing should be purposeful. In this context purposeful can best be defined as

Correct AnswerverifiedShow Answer

The medium over which the message travels is called the channel.

Correct AnswerverifiedShow Answer

To emphasize the "you" view in e-mail messages, you must avoid any phrases that include the "I/we" view such as I'm happy or We're delighted.

Correct AnswerverifiedShow Answer

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