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How do companies use wikis?


A) Companies share special deals and incentives in short messages of 140 characters or fewer.
B) Corporate teams respond to internal and external customers in rapid-fire posts to emergencies and other high-pressure situations.
C) Global companies share information between headquarters and satellite offices.
D) Companies post photos and biographies of their top-tier managers.

E) All of the above
F) B) and C)

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The major attraction of instant messaging (IM) in business is real-time communication with colleagues anywhere in the world as long as a cell phone signal or a Wi-Fi connection is available.

A) True
B) False

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Text and instant messaging are replacing e-mail for short internal communication.

A) True
B) False

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In the body of a blog, avoid contractions and the use of numbers, bullets, or subheadings.

A) True
B) False

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As an employee or potential employee, you should think twice before posting anything online.

A) True
B) False

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Although blogs have proven to be an effective tool for some individuals, businesses are reluctant to use them because they are limited in the audiences that they reach.

A) True
B) False

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Jackson is sending an e-mail message about an important upcoming meeting. Which of the following represents the most effective subject line?


A) Urgent!
B) Our next staff meeting will be held on the 15th of August.
C) Please Attend Staff Meeting August 15
D) Please Read NOW

E) A) and B)
F) A) and C)

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Instant messaging and texting


A) provide "presence functionality," allowing coworkers to locate each other online, which saves time tracking someone down who is out of the office.
B) are delayed; a user has time to recall sent messages if he or she decides the message should not have been delivered.
C) prevent multitasking and encourage employees to focus on one job at a time.
D) allow in-depth analysis of data, including charts and graphs, and lengthy conversation of the chosen topics.

E) None of the above
F) A) and B)

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____________________ messaging is a popular means for exchanging brief messages in real time using a short message service (SMS) supplied by a cell phone service provider or a voice over Internet protocol (VoIP) service.

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____________ marketing is a term that depicts the rapid spread of online messages, much like infectious diseases that pass from person to person.

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Which of these is the best recommendation for business communicators using e-mail?


A) Consider using e-mail to deliver bad news or to resolve arguments so that you can avoid a face-to-face conversation.
B) Add humor or tongue-in-cheek comments to lighten the tone of serious e-mail topics.
C) Type your message in all capital letters to increase your speed and efficiency.
D) Edit your text for readability and proofread for typos or unwanted auto-corrections.

E) A) and B)
F) None of the above

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Which of the following is not a social networking site?


A) LinkedIn
B) Facebook
C) Twitter
D) Firefox

E) B) and C)
F) A) and C)

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What is the best advice when preparing a memo as an e-mail attachment?


A) Never send a memo as an e-mail attachment.
B) Leave the body of the e-mail message blank.
C) Include the date, sender's name, receiver's name, and subject line on the memo.
D) Type the entire body of the memo in the e-mail message.

E) A) and B)
F) B) and C)

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Businesses that have used wikis have found that work flow has diminished.

A) True
B) False

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Things You Need to Know is an effective title for a blog.

A) True
B) False

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Businesses use social networking to


A) connect dispersed employees.
B) provide a forum for collaboration.
C) to solicit customer feedback when researching and developing products.
D) All answer choices demonstrate how businesses use social networks.

E) None of the above
F) B) and C)

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The top digital media device being used to disseminate information today is podcasts.

A) True
B) False

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A(n) ____________________ is a digital audio or video file that can be downloaded to a computer or watched on a smartphone.

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Social media messages have replaced e-mail messages within organizations and to external audiences.

A) True
B) False

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A wiki


A) consists of short audio and video files that deliver repetitive information and that can be downloaded and played on numerous devices.
B) is a website with journal entries on a variety of topics.
C) is a Web-based tool that uses collaborative software to allow multiple users to create, access, and modify documents.
D) is a brief message exchanged in real time using a short message service supplied by a cell phone provider or a voice over Internet protocol service.

E) A) and B)
F) B) and C)

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