Question 1

There are approximately ________ online newspapers in the world.

Accepted Answer

A)  1,000
B)  10,000
C)  25,000
D)  50,000E) A) and B)
F) None of the above

Question 2

Which of the following is not a current trend in online content?

Accepted Answer

A)  Sales of music in digital form produce more revenue than sales of physical units.
B)  Readership of newspapers in print form continues to exceed online readership.
C)  The growth of tablets spurs a growth in online magazine revenues.
D)  Console game sales stagnate in comparison to online gaming.E) A) and C)
F) All of the above

Question 3

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Accepted Answer

The answer of ________ refers to that portion of perceived...

Question 4

Which form of online entertainment is expected to generate the most revenue in 2016?

Accepted Answer

A)  TV
B)  games
C)  music
D)  motion picturesE) None of the above
F) All of the above

Question 5

Traditional media programming offers:

Accepted Answer

A)  high user control and high user focus.
B)  high user control and low user focus.
C)  low user control and high user focus.
D)  low user control and low user focus.E) A) and B)
F) B) and C)

Question 6

Which of the following is the fastest growing segment of media revenues?

Accepted Answer

A)  television
B)  home video
C)  Internet media
D)  newspapersE) A) and B)
F) B) and C)

Question 7

All of the following statements about the television and premium video industry are true except:

Accepted Answer

A)  the current transition to Internet delivery of television is leading to a decline in traditional television viewing.
B)  television is the largest content provider in the United States.
C)  the largest online video distributor is Apple's iTunes.
D)  over-the-top entertainment services are a threat to cable television distributors.E) A) and B)
F) None of the above

Question 8

The average American still spends more time watching television than using the Internet.

Accepted Answer

A) True 
 B)False

Question 9

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

Accepted Answer

The answer of ________ convergence involves the merger of media...

Question 10

Which are the two most popular activities in terms of online content on the Internet?

Accepted Answer

A)  newspapers and radio
B)  movies and TV
C)  books and magazines
D)  TV and gamesE) B) and C)
F) A) and D)

Question 11

Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.

Accepted Answer

The answer of Amazon's ________ is not just an e-book...

Question 12

All of the following statements about the online video audience are true except:

Accepted Answer

A)  major television events tend to draw higher viewership than online videos.
B)  the online video audience is around 180 million monthly unique viewers.
C)  YouTube draws the highest number of monthly unique viewers of online video.
D)  the overall size of the online video audience is much smaller than the traditional television audience.E) B) and D)
F) None of the above

Question 13

In 2013, total paid online content was estimated to be:

Accepted Answer

A)  150 million.
B)  1) 5 billion.
C)  15 billion.
D)  150 billion.E) A) and B)
F) A) and C)

Question 14

Videos are the fastest growing form of paid content.

Accepted Answer

A) True 
 B)False

Question 15

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.

Accepted Answer

A) True 
 B)False

Question 16

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Accepted Answer

The answer of A business model that uses advertising revenue...

Question 17

Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers?

Accepted Answer

A)  Netflix
B)  Hulu
C)  Zynga
D)  VUDUE) A) and B)
F) B) and D)

Question 18

Which of the following is the earliest precursor to today's e-books and e-book readers?

Accepted Answer

A)  Apple iPod
B)  Project Gutenberg
C)  Franklin Reader
D)  Voyager Company's multimedia CDsE) B) and C)
F) All of the above

Question 19

In 2013, around what percentage of Americans had read an e-book?

Accepted Answer

A)  5%
B)  15%
C)  20%
D)  30%E) A) and C)
F) All of the above

Question 20

The overall size of the online video audience is about the same size as the traditional television audience.

Accepted Answer

A) True 
 B)False

Exam 10: Online Content and Media

In 2013, total paid online content was estimated to be:

Correct AnswerverifiedShow Answer

Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.

Correct AnswerverifiedShow Answer

Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers?

Correct AnswerverifiedShow Answer

The average American still spends more time watching television than using the Internet.

Correct AnswerverifiedShow Answer

Which of the following is not a current trend in online content?

Correct AnswerverifiedShow Answer

Traditional media programming offers:

Correct AnswerverifiedShow Answer

The overall size of the online video audience is about the same size as the traditional television audience.

Correct AnswerverifiedShow Answer

In 2013, around what percentage of Americans had read an e-book?

Correct AnswerverifiedShow Answer

Which are the two most popular activities in terms of online content on the Internet?

Correct AnswerverifiedShow Answer

All of the following statements about the online video audience are true except:

Correct AnswerverifiedShow Answer

All of the following statements about the television and premium video industry are true except:

Correct AnswerverifiedShow Answer

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Correct AnswerverifiedShow Answer

Which of the following is the fastest growing segment of media revenues?

Correct AnswerverifiedShow Answer

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.

Correct AnswerverifiedShow Answer

There are approximately ________ online newspapers in the world.

Correct AnswerverifiedShow Answer

Which form of online entertainment is expected to generate the most revenue in 2016?

Correct AnswerverifiedShow Answer

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

Correct AnswerverifiedShow Answer

Which of the following is the earliest precursor to today's e-books and e-book readers?

Correct AnswerverifiedShow Answer

Videos are the fastest growing form of paid content.

Correct AnswerverifiedShow Answer

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Correct AnswerverifiedShow Answer

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