Question 1

The opportunity recognition process contains all of the following except:

Accepted Answer

A)   work experience
B)   reformation
C)   entrepreneurial alertness
D)   networksE) None of the above
F) B) and D)

Question 2

In the test market stage of product planning,the refined product idea is tested to determine customer acceptance.

Accepted Answer

A) True 
 B)False

Question 3

Discontinuous innovations have the least disrupting influence on established consumption patterns.

Accepted Answer

A) True 
 B)False

Question 4

Only the test marketing phase of product planning provides actual sales results to judge the product's customer appeal.

Accepted Answer

A) True 
 B)False

Question 5

Brainstorming groups should:

Accepted Answer

A)   contain an expert in the field to be discussed.
B)   be serious and work-oriented.
C)   try to generate as many ideas as possible.
D)   encourage criticism of ideas from other participants in the group.E) B) and C)
F) A) and D)

Question 6

The files of the U.S.Patent Office are kept confidential and entrepreneurs cannot study their contents.

Accepted Answer

A) True 
 B)False

Question 7

Results from product inventory analysis need minimal evaluation as they most likely reflect a new business opportunity.

Accepted Answer

A) True 
 B)False

Question 8

The largest source of new ideas is the U.S.Patent Office.

Accepted Answer

A) True 
 B)False

Question 9

In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.

Accepted Answer

A)   Reverse brainstorming
B)   Problem inventory analysis
C)   Brainstorming
D)   Focus groupsE) All of the above
F) C) and D)

Question 10

Patents filed with the U.S.Patent Office:

Accepted Answer

A)   are not disclosed to the public.
B)   are the property of the U.S. Government.
C)   frequently suggest other new products.
D)   are only accessible to government agencies.E) A) and B)
F) C) and D)

Question 11

Attribute listing is an idea-finding technique that requires the entrepreneur to list the attributes of an item or problem and then look at each from a variety of viewpoints.

Accepted Answer

A) True 
 B)False

Question 12

In parameter analysis a new idea is developed through a list of related issues or suggestions.

Accepted Answer

A) True 
 B)False

Question 13

New products may be classified from the viewpoint of either the consumer or the firm.

Accepted Answer

A) True 
 B)False

Question 14

The entrepreneur's ability to recognize a business opportunity is a result of his or her knowledge and experience.

Accepted Answer

A) True 
 B)False

Question 15

Reverse brainstorming is much like brainstorming except that:

Accepted Answer

A)   criticism is not allowed.
B)   the technique is based on finding solutions.
C)   the group need not be careful to maintain good morale.
D)   the process usually involves identification of everything wrong with an idea.E) B) and D)
F) C) and D)

Question 16

Continuous innovations are described as:

Accepted Answer

A)   having the least disrupting influence on established consumption patterns.
B)   having some disruptive influence on established consumption patterns.
C)   having no disruptive influence on established consumption patterns.
D)   having to establish new consumption patterns due to the creation of a previously unknown product.E) None of the above
F) All of the above

Question 17

In reverse brainstorming the focus is on all the things that are right about an idea.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is true of mobile-optimized websites

Accepted Answer

A)   It is important to include all core features and content from the web-optimized site.
B)   Decrease the size of interface elements.
C)   Internet connectivity is typically faster than a web-optimized site.
D)   The key is to know your audience and the nature of the device they are using.E) A) and B)
F) None of the above

Question 19

Creativity declines with:

Accepted Answer

A)   training and tradition.
B)   education and work experience.
C)   age, education, lack of use, and bureaucracy.
D)   mental health and work experience.E) A) and B)
F) A) and C)

Question 20

Probably the most well-known and widely used technique for creative problem solving is:

Accepted Answer

A)   brainstorming.
B)   focus groups.
C)   forced relationships.
D)   scientific method.E) B) and C)
F) A) and D)

Exam 4: Creativity and the Business Idea

New products may be classified from the viewpoint of either the consumer or the firm.

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Creativity declines with:

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Continuous innovations are described as:

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In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.

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The files of the U.S.Patent Office are kept confidential and entrepreneurs cannot study their contents.

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Attribute listing is an idea-finding technique that requires the entrepreneur to list the attributes of an item or problem and then look at each from a variety of viewpoints.

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In the test market stage of product planning,the refined product idea is tested to determine customer acceptance.

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The opportunity recognition process contains all of the following except:

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Which of the following statements is true of mobile-optimized websites

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Probably the most well-known and widely used technique for creative problem solving is:

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Brainstorming groups should:

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Results from product inventory analysis need minimal evaluation as they most likely reflect a new business opportunity.

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Patents filed with the U.S.Patent Office:

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In reverse brainstorming the focus is on all the things that are right about an idea.

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Discontinuous innovations have the least disrupting influence on established consumption patterns.

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In parameter analysis a new idea is developed through a list of related issues or suggestions.

Correct AnswerverifiedShow Answer

The entrepreneur's ability to recognize a business opportunity is a result of his or her knowledge and experience.

Correct AnswerverifiedShow Answer

Reverse brainstorming is much like brainstorming except that:

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The largest source of new ideas is the U.S.Patent Office.

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Only the test marketing phase of product planning provides actual sales results to judge the product's customer appeal.

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