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Exam 10: Product, Branding, and Packaging Decisions

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Question 41

Multiple Choice

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Dr.White is experienced and is regarded as highly knowledgeable.Patients prefer to consult him as he instills faith and confidence in them.The dimension of service influencing the decision of patients in this scenario is:

A) coherence.
B) assurance.
C) durability.
D) relativity.
E) tangibility.

F) A) and E)
G) B) and D)

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Question 42

True/False

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Responsiveness refers to the caring and individualized attention provided to customers.

A) True
B) False

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Question 43

Multiple Choice

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Jimmy's car garage provides great service to its customers by providing tips and guidelines to manage automobiles.The strategy used by the garage to reduce the standards gap is:

The difference between customers' expectations and a firm's perception of those customer expectations is reflected in the:

When service providers state that services are produced and consumed at the same time,they are referring to the fact that services are:

A beach resort provides a questionnaire to its customers when they are checking out of the resort that asks customers to rate the service based on different service quality dimensions.The resort will use their answers to check if the services have met customer expectations.Which of the following can be best established by the resort using the collected information?

Firms engaged primarily in selling products view service as a method to maintain a sustainable competitive advantage.

A car service provider allows customers to decide on the services they want to avail and to be directly involved in the service.The service provider has employed this measure to overcome which of the following characteristics of services?

Which of the following methods used by service providers to reduce delivery gaps gives customers a greater degree of control over the services?

An important way to control the communication gap for firms is by promising only what they can deliver.

When a firm is trying to match customer expectations with actual service through research,it is attempting to reduce the:

A state-of-the-art gym provides a separate recreation area where customers can play chess,scrabble,and table tennis.Not many customers use this facility.Which of the following reflects the lack of perception of customer expectation on the part of the gym?

Christine is the head of operations in an electronics retail chain.Explain any two methods that Christine could use to close delivery gaps that could result in a service failure.

Shawn,the manager of a hotel,has the responsibility of checking if all customers who have booked for corporate buffets will be making it on the given date.This ensures that any foreseeable cancellation does not lead to losing business for the day.The hotel has employed this measure to overcome the challenge posed by the:

An electronics retail chain asked its customers to rate the service it provides at its customer support division based on the inclination and alertness of staff members in providing service to customers.The service dimension that the company is trying to evaluate in this scenario is:

Karen always uses the services of Flash Couriers because of its competency in delivering packages almost always on time.The service dimension influencing Karen's choice in this scenario is:

Explain the four characteristics of services that differentiate them from products.How do marketers deal with the challenges resulting from these characteristics?

The delivery gap differs from the communication gap in that the communication gap refers to the difference between:

An event management company that specializes in wedding receptions and birthday parties clarifies with clients the services it can actually provide and the number of guests it can handle before taking on an assignment.The company is trying to reduce the communication gap by:

The difference between the actual service provided to customers and the service that a firm's promotion program promises is referred to as the: