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In what situation should you use an attention line in a letter?


A) You hope your letter will attract the reader's attention.
B) You want to convey a sense of urgency.
C) You do not know the name of a specific person at the company you are writing to, but you want whoever holds a particular position to read the letter.
D) You want to identify the subject of your letter.

E) A) and D)
F) B) and C)

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Twitter tweets and Facebook posts can be forms of business correspondence.

A) True
B) False

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In some cultures, a person is more likely to walk down the hall to deliver a brief message than to send an email, because doing so shows more respect.

A) True
B) False

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Which of the following is NOT a means of adhering to netiquette guidelines?


A) Avoid dispensing harsh criticism.
B) Take a friendly, casual tone.
C) Keep messages brief.
D) Avoid forwarding a message to online forums without obtaining the writer's permission.

E) B) and C)
F) A) and D)

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A writer working for the state department of agriculture wishes to educate farmers statewide about upcoming changes in irrigation policies. Which of the following types of communication would be most effective?


A) memo
B) email
C) letter
D) fax

E) A) and B)
F) None of the above

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Generally speaking, the netiquette guidelines that apply to emails do not apply to microblog posts.

A) True
B) False

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Email is usually archived digitally (stored permanently).

A) True
B) False

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How might a business letter to someone from a very different culture differ from a business letter to someone from your own culture?


A) in the salutation
B) in the tone
C) in the level of specificity of the information
D) All responses are correct.

E) A) and C)
F) None of the above

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in which type of letter is flattering the recipient appropriate?


A) an inquiry letter
B) a claim letter
C) a "good news" adjustment letter
D) a "bad news" adjustment letter

E) B) and C)
F) A) and D)

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You are writing a research paper on the hydrological impacts of hydraulic fracturing, or fracking, on groundwater in your state. In your research, you have found that a professor at a university in another state, Dr. Thomas Henry Wright, has conducted similar research. You decide to write an inquiry letter to ask him some questions. Which salutation is most appropriate for your letter?


A) Dear Tom:
B) Dear Thomas Henry Wright:
C) Dear Dr. Wright:
D) Dear Professor:

E) B) and C)
F) None of the above

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Which of the following best defines writing that projects the "you attitude"?


A) writing that clearly sets the responsibility for a problem on the reader
B) writing that adopts the reader's point of view and has content, structure, and tone adjusted to meet his or her needs
C) writing that conveys defensiveness and self-protection
D) writing that addresses the reader as "you"

E) A) and D)
F) None of the above

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Chapter 9 offers several guidelines for writing inquiry letters. One is to explain who you are and why you are writing. What is another guideline?

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The other guidelines are to make your qu...

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If you are writing a letter using company stationery, which piece of information is most likely to be provided so that you do not have to type it?


A) the date
B) the inside address
C) the return address
D) the attention line

E) None of the above
F) All of the above

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which of the following is NOT a guideline for effective on-the-job microblogging?


A) Sound like a person.
B) Apologize when you make a mistake.
C) Regard your followers as a market for your company's products and services.
D) Learn the technology.

E) A) and D)
F) All of the above

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One disadvantage of correspondence clichés is that they can be hard to understand.

A) True
B) False

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Provide an example of a salutation.

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Answers will vary. The traditi...

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Provide an example of a correspondence cliché.

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Answers will vary. "As per you...

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three elements are nearly always found at the top of the second and subsequent pages of a memo. One is the page number. What are the other two elements?

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The other two elemen...

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What is flaming?

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To flame is to scorch a reader...

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Your company intends to open a new office on the other side of the country. The goal is to expand the company's operations and move into some new and more exclusive markets. This is a major step for the company, and you want your shareholders to be impressed. Which type of correspondence should you use to communicate with your shareholders?


A) memo
B) letter
C) email
D) microblog post

E) None of the above
F) All of the above

Correct Answer

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